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Where Giants Roam collaborated with luxury sound tech company Linn, to create launch assets for their new speaker, featuring three new colours and finishes forming the Glasgow collection.
Inspiration for the Glasgow collection was drawn from the city itself, and Where Giants Roam explored five bespoke environments to showcase the speaker. Taking reference from the Clyde, the Finnieston Crane, and Scottish whisky, the team created sets for each speaker finish that tells the story behind the colours forming the Glasgow collections in a stylised, subtle way.
Where Giants Roam also created a hero animation for the project, taking inspiration from the brand name, meaning 'waterfall' in Gaelic. Playing on the connection between sound waves and water, Where Giants Roam created a family environment that features undulating layers within which all five speakers were positioned, giving space to each finish whilst ensuring all 5 are presented harmoniously.

In addition to the hero animation, the team designed a short motion piece for each Glasgow collection finish, concentrating on subtle lighting movements, considered camera angles, and gently animated background elements, bringing each bespoke finish setting to life and complementing the product design without distracting from it. The result is a comprehensive library of launch assets that showcases the speakers and their finishes through cohesive, creative imagery and animations, blending seamlessly with the existing Linn brand.