ABOUT
Insight:
When you purchase equipment from Podium 4 sport, you can significantly increase its lifespan because Podium 4 sport will only ever source the highest possible quality at the best possible value.
Concept:
‘Loved to bits’ laments ‘end of life’ sports equipment, that has quite literally been loved to bits. We position Podium 4 sport as the brand for tougher, longer lasting, higher quality products that live longer in the harshest environments…even schools.
Execution:
By mourning the loss of a loved sporting items, football, hockey net, basketball hoop, we open a lifespan conversations with solutions for greater longevity. We developed a series of digital posts. newspaper (death) notices and postcards in the form of death notices - and created a competition to renew old sporting equipment by put messages on the soles of running shoes and balls. only when the surfaces were worn down were the prizes revealed.
MADEIT CREDITS
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Craig AllenClient
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Tom NotmanECD/CD/Senior Art/Writer -
Jamie WatsonCreative Director / Managing Director -
Thought Boxes
Thought Boxes has been a Contributor since 25th November 2015.