ABOUT

An uplifting global campaign for Swatch's Chinese New Year 2021 release.

We kick off the year with style and energy for Swatch’s Chinese New Year ‘OX ROCKS' special. Celebrating the zodiac animal of the year, The Metal Ox, our film and print campaign boasts the OX ROCKS watch in all its glory, with power, brilliance and balance being central themes.

Showing all over the world - from Hong Kong to Tokyo, Amsterdam to London - we wanted the campaign to be inclusive, exciting, and instantly recognisable as a Chinese New Year celebration, with nods to century-old traditions.

Executed with heart-warming, delicately crafted illustrations and hand-drawn animation, we bring to life the story of the ox, making sure to include a narrative of family fun and harmony (in a time when these are needed more than ever!). The campaign is accompanied by a modern twist on traditional Chinese music, composed by Travis Hefferen.

MADEIT CREDITS

  • Swatch GroupClient
Annual 2022 BronzeSWATCH - Chinese New Year 2021Animation Annual 2022 ShortlistSWATCH - Chinese New Year 2021Advertising: Print Project featured: on 22nd June 2022 Contributor:

weareseventeen has been a Contributor since 25th November 2015.

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Swatch - Chinese New Year 2021

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