ABOUT

Conceived and created by FCB SHOUT for RHB Group’s Chinese New Year 2025 campaign, ‘Wealth’ tells the true story of Tan Swee Ban, a selfless soul who dedicates his life to run Peace & Harmony Home, a not-for-profit nursing centre situated in the Malaysian island of Penang, which takes care of the sick and neglected elderly. While starting a nursing home is indeed a noble and remarkable act in itself, what made Mr Tan’s heart-wrenching yet inspiring story spread like wildfire all over social media over the past few months was the sacrifices that he made in order to start and maintain the home. Told from the perspective of Mr Tan’s mother, the film explores the conflicted emotions of a parent who had to witness and support her son sacrifice his career, his house, his time and even his health in order to serve those who had nothing to offer him in return.

While the theme of wealth will always be in the wheelhouse of a financial institution like RHB, this story completely reframed the narrative and prove that wealth can actually mean so much more – a thought that was firmly validated by Mr Tan’s tale of selflessness. More often than not, a person’s legacy is defined by the material wealth that they leave behind, but Mr. Tan’s remarkable story completely flips this notion. He has demonstrated that true, meaningful wealth can be measured by one’s actions, which will ultimately become their lasting legacy.

In the four days since its launch, the film has received tremendously positive reviews, along with over 7,200,000 views and over 24,000 likes across all social channels whilst becoming RHB’s best performing CNY film on YouTube.