R/GA New York

ABOUT

In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.

Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.

MADEIT CREDITS

  • RedditClient
  • Allison DayCommunications Manager
  • Ben MuckensturmArt Director
  • Ben WilliamsChief Experience Officer
  • Cara WatsonMD, Client Services
  • Cassidy GoodSenior Community Manager
  • Catherine HughesGroup Production Director
  • Chapin ClarkExecutive Creative Director
  • Chris PottsCreative Lead
  • Devon BremerMedia Planner/Buyer
  • Dong ChenSenior Marketing Lead
  • Ellie BamfordVP, Head of Media
  • Emily YarwoodCommunications Manager
  • Faviana CampbellMedia Director
  • Felipe MahalemMotion Design Director
  • Hana NewmanGroup Director, Content Production
  • Janie PenneyContent Producer
  • Jocelyn McCanlesAssociate Creative Director
  • Julie AndrewsVP, Executive Production Director
  • Kaitlyn FrysztakStrategy Director
  • Katie AmbroseMarketing Specialist
  • Katie CahillSenior Producer
  • Kevin KollerCreative Director
  • Liz HartGroup Director, Media Operations
  • Nicole MurphySenior Communications Manager
  • Nika DyenCommunications Manager
  • Parry RomingerAccount Director
  • Roxy YoungChief Marketing Officer
  • Scott SteeleSenior Copywriter
  • Tavish MacLellanHead of Brand Creative
  • Yael CesarkasVP, Executive Strategy Director
  • * R/GA
  • * Tiffany RolfeGlobal Chief Creative Officer
  • * David CornsSVP, Managing Director
  • * Bryan GreggVP, ECD
  • * Kirstie BonesAssociate Creative Director
Add yourself to this project
Annual 2021 ShortlistSuperb OwlSocial Project featured: on 29th July 2021 Contributor:

R/GA has been a Contributor since 25th November 2015.

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