Alejo Junco
Creative Director
ABOUT
When a figure like Diego Armando Maradona dies, the football field gives them a minute´s silence. But how could we say goodbye in empty stadiums and with people watching from their homes?
#10xEL10 an invitation to say goodbye ti Diego from each heart.
A digital invitation to players all around the world so they could collectively say farewell to soccer icon Maradonna from their virtual fields.
Using the hashtag #10XEL10 and their football video game of choice, gamers had to make the kick-off inside the game and hold for 10 minutes without touching the ball, having a symbolic 10-minute silence from their homes for the best football player of all time.