ABOUT

For generations, Black and Brown parents have discussed racism with their children as a means of preparing them to deal with the racism they are likely to face in society. Conversely, in a survey about how people’s views of race were influenced by their parents, 65 percent of White adults said their parents rarely or never spoke with them about race or racism. However, respondents whose parents did speak with them about racism as children were more likely to have similar conversations with their own children, resulting in inter-generational impact. The campaign aims to encourage White parents to help their children recognize and resist racism.

The campaign features a website (DearWhiteParents. guide) with a curated library of age-driven resources and discussion guides, anti-racism workshops and discussions, and a short, unscripted film featuring four families introducing and discussing racism with their children. The film shares an intimate view of enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events, as well as sharing their own stories about how they first became aware of racism. The ADL, a leading anti-hate organization, developed a custom discussion guide to help parents discuss the topics raised in the Dear White Parents film.
Directed by Academy Award nominee Kevin Wilson, Jr., with narration by anti-racism educator Dr. Ronda Taylor Bullock, Dear White Parents asks the critical question, “How old were you when you first became aware of race?”

MADEIT CREDITS

  • Cali OliverCreative Director
  • Dr. Ronda Taylor BullockAnti-racist Educator And Production Advisor
  • Eric Alexander HughesEditor
  • Gavin BrivikMusic
  • Kayla HashimotoAssistant Editor
  • Kenton CummingsProducer
  • Kevin Wilson JrProduction Director
  • Margenett Moore – RobertsExecutive Producer And Head Of Diversity & Inclu
  • Mary Ellen DugganExecutive Producer
  • Pat McgoldrickExecutive Producer
  • Paul HarrisonColourist
  • Saffron RenzulloCreative
  • Sasha MantelAgency Producer
  • Untold StudiosPost Production
  • Will SansomHead Of Strategy
  • * The Brooklyn BrothersCreative Agency
  • * George BryantCCO
  • * Jackie StevensonGlobal CCO
  • * Georgia DixonSenior Client Director
  • * Sarah JonesManaging Director
  • * Chelsea Pictures
  • * Lisa MehlingExecutive Producer
  • * Parv ThindSound Engineer
  • * Jack PattersonSound Engineer
Annual 2021 Grand PrixLibresse / #wombstories / AMVBBDOAdvertising: TV Annual 2022 ShortlistDear White ParentsSocial Good Project featured: on 3rd March 2022 Contributor:

Chelsea Pictures has been a Contributor since 25th November 2015.

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Dear White Parents

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