About me

Award-winning Digital Account Manager with 5+ years' experience delivering commercially focused digital strategy and performance-driven website optimisation across the arts, culture, and gaming sectors.

Progressing from Junior Account Executive to Account Manager within a fast-paced agency environment, I lead complex digital projects from strategy through to launch and continuous improvement, aligning with wider business objectives.

My experience spans B2C ecommerce and B2B platforms, with a strong focus on SEO, analytics (GA4), conversion optimisation, and digital accessibility. I'm particularly motivated by improving digital journeys - using data, insight, and cross-functional collaboration to drive measurable growth.

I thrive when working closely with stakeholders, developers, and marketing teams to ensure digital platforms don't just launch successfully, but continue to evolve and perform.