Nico Bohnert
Advertising Photographer
ABOUT
Hitachi Power Tools, Europe Gmbh, Willich, not only brings craftsmen on tour, but it also creates something special visually. For the campaign, Bohnert elicited unexpectedly aesthetic moments from the seemingly unpoetic male domain of the construction site and captured them dynamically. “In advertising photography, the concept and effective photo design are key factors in the success of the campaign. Especially in the retail segment, a brand has to communicate its unique character visually convincing at the point of sale.”
MADEIT CREDITS
Annual 2021 ShortlistPOWERTOOLSPhotography
Project featured: on 4th May 2021
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Nico Bohnert has been a Contributor since 25th November 2015.