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ITV2's Blood Squad is back to save lives, partnering with the NHS for the third year running, and to help you nab a free biscuit in the process. In a dynamic and fun series of multimedia promos, we explain how ITV2 viewers can sign up to give blood, and use ITV talent on social to support the cause. We also wanted to target Black donors as registration in this segment is particularly low. We reached over 32 million people through the campaign and saw a 56% increase in black donor registrations. If everyone who signed up during the campaign period donated blood once then 410,835 lives would be saved!