ABOUT

The Brief
StoryTrails is a unique immersive storytelling experience, led by StoryFutures Academy, that brings stories from the past to life with 21st-century technology. Greenwich Design won the pitch to redesign the StoryTrails website, which was to become the central hub for events taking place in town squares, local libraries, streets and cinemas in 15 locations across the UK throughout 2022.

Mediums
A rich media website housing video content, games engine models and other state-of-the-art immersive technologies.

Concept
StoryTrails allows local people to experience their town in a completely new way through the magic of augmented and virtual reality. The StoryTrails website was part of a strategy to boost awareness and engage the target audience with the story co-creation process through events such as local community workshops. The website needed to be simple to navigate, whilst ensuring that the creative storytelling process and innovative technologies could be fully realised.

Execution
The challenge was to develop a website that connected programme partners and community participants using an interface that would appeal to a non-techie audience. However, the backend needed to be robust enough to house the video rich content, games engine models and other state-of-the-art immersive technologies that were used by the 50 emerging creatives brought on board to produce the stories.

With some fixed parameters from the identity already in place, we made it work creatively using flowing lines to reimagine the journey and flow of the trail.

A ‘live’ element enables the StoryTrails team to showcase whatever location is currently being visited on the tour, and an interactive map allows for live updates once the tour has started.

Results
The website has successfully launched as part of the pre-awareness campaign. The StoryTrails events will kick off in Omagh in July, followed by events in Dundee, Dumfries, Blackpool, Bradford, Sheffield, Lincoln, Wolverhampton, Swansea / Abertawe, Newport / Casnewydd, Bristol, Swindon, Slough, Lambeth and Lewisham.

MADEIT CREDITS

  • StoryTrails / StoryFutures Academy,Client
Annual 2022 ShortlistStoryTrails WebsiteWeb Project featured: on 20th May 2022 Contributor:

Greenwich Design has been a Contributor since 25th November 2015.

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StoryTrails Website

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