About me
A multiple award-winning strategic social media and content marketer, I bring extensive experience of creating, directing and delivering strategic social media visions and creative excellence that has set industry benchmarks for a world-leading retail brand at Tesco and transformed social for Britain's largest FMCG, the National Lottery.
Through innovative and compelling roadmaps and visions as well as clear roles of channels and channel strategies, I turn strategic direction into tangible action to deliver pioneering social media and content strategy.
Audience and channel obsessed, I thrive on understanding which strategies, content, channels, tactics and opportunities are right for a brand. I have an expert understanding of social media channels, formats and tactics and have proven experience in driving award-winning strategy and content that resonates with target audiences.
Skills
Brand Management, Content, Digital Marketing, Digital Strategy, Marketing, Search Marketing, Social Media, Strategy Planning
Sector Experience
Charity / Not for profit, Gambling, Publishing, Retail
Awards
Recipient of an Individual Award for an ‘Outstanding contribution to Social Media’ awarded at the Contact Centre Association Awa, Winner of Best Large Integrated Campaign award for #IAmTeamGB Rio 2016 – CIM Marketing Excellence, Winner of Communicator Award of Excellence - Content & Marketing Campaign - Branded Social Campaign for #IAmTeamGB Social Campai, Winner of six awards at the 2017 Media Week Awards including the coveted Grand Prix award as well as two Gold, two Silver and on, Winner of ‘Best Integrated Customer Service’ Award at the Wales Contact Centre Forum Awards 2013, Winner of ‘Best Use of Facebook’ award at the UK Social Media Communications Awards – Nov 2016, Winner of ‘Largest ROI from a social media campaign or strategy’ – The Drum Social Buzz Awards 2015, Winner of ‘Most Effective Use of Social Media’ at Contact Centre Association Awards 2012, 2013 and 2014
Trade Associations
Chartered Institute of Marketing CIM