Peter's work
About Peter
A multiple award-winning strategic social media and content marketer, I bring extensive experience of creating, directing and delivering strategic social media visions and creative excellence that has set industry benchmarks for a world-leading retail brand at Tesco and transformed social for Britain's largest FMCG, the National Lottery.
Through innovative and compelling roadmaps and visions as well as clear roles of channels and channel strategies, I turn strategic direction into tangible action to deliver pioneering social media and content strategy.
Audience and channel obsessed, I thrive on understanding which strategies, content, channels, tactics and opportunities are right for a brand. I have an expert understanding of social media channels, formats and tactics and have proven experience in driving award-winning strategy and content that resonates with target audiences.
Through innovative and compelling roadmaps and visions as well as clear roles of channels and channel strategies, I turn strategic direction into tangible action to deliver pioneering social media and content strategy.
Audience and channel obsessed, I thrive on understanding which strategies, content, channels, tactics and opportunities are right for a brand. I have an expert understanding of social media channels, formats and tactics and have proven experience in driving award-winning strategy and content that resonates with target audiences.