The Leith Agency Edinburgh

ABOUT

Each year in the UK there are over 350,000 cardiac arrests outside of a hospital setting, with 40% of these in people under the age of 18.

When suffering Cardiac Arrest, for every minute without CPR and de-fibrillation, a person’s chance of survival decreases by around 10%. Yet despite this, over 38%
of adults in the UK are unlikely to perform CPR because of a lack of education.

With high profile incidents at football matches, the quick intervention of medical professionals have helped save lives. But at grassroots football up and down the country there are more incidents, and without the presence of medical experts then players lives are left to chance.

The Extra Time Badge aims to change this.

Placed on football shirts, the Extra Time Badge acts as a prompt of where and how to perform the life saving techniques. The badge contains key information to help people learn about giving CPR. When CPR is needed, the badge is there to help guide them, with the information they need at the most critical time. Free to order, the project looks to educate and raise awareness in as many grassroots clubs as possible.

Annual 2022 ShortlistThe Extra Time BadgeSocial Good Project featured: on 11th March 2022 Contributor:

The Leith Agency has been a Contributor since 25th November 2015.

Invite x3

The Extra Time Badge

*
*

Comments