ABOUT

This brief was literally to have fun! LEGO had 6 new mini figures that they wanted to promote and Hello Charlie were excited to hear that our canvas was the two wash towers of Battersea Power Station. With great pleasure we embraced our inner child and worked with the LEGO Agency and IMPACT RAPPORT to present creative concepts that were fun, engaging, relevant to the location (both London and the power station) and featuring up to 3 of the new mini figures.

The agreed concept was to take BPS back to its routes, and make a LEGO factory, adding quirks to the animation, bringing charisma to both the factory and the mini figures. We spent significant time in CGI, and paid specific attention to the intricacies of the LEGO brand, we then moved on to composite, finessing and adding the finishing touches, as well as SFX to really bring the animation to life, and capture the attention of those passing by. The end result was very well received by the client and punters on the night.