ABOUT

Secaro operates at the intersection of sustainability, data and global supply chains. Formerly known as Manufacture 2030, the organisation had built a strong reputation helping manufacturers and suppliers measure and reduce emissions, aligned to the UN Sustainable Development Goals 2030.

Manufacture 2030’s original proposition was rooted in helping organisations cut emissions. But market conditions were shifting. Enterprise organisations were under growing pressure not just to report, but to build resilience, manage risk and drive measurable business outcomes across increasingly complex supply chains. The data required to do this existed – but it was fragmented, inconsistent and difficult to act on.

The organisation needed a brand that reflected this evolution – from reporting to intelligence; from isolated sustainability efforts to connected, collaborative action at scale.

As the business evolved, its original name and positioning began to limit its future growth. With 2030 fast approaching, the brand no longer reflected the long-term ambition of the organisation, nor the full value of what it was becoming. Sustainability remained important, but the real opportunity lay in a broader proposition: supply chain intelligence.

The brief was to create a new brand and go-to-market strategy that could reposition the business for scale – one that would resonate with enterprise buyers, support platform growth, and clearly articulate its role as a connected data network rather than a single-issue sustainability tool.

Our approach combined brand strategy, naming, narrative and visual identity to develop the brand and launch the business under a new, future-proofed name: Secaro.