Torpedo Cassington

ABOUT

AND Digital, a digital development consultancy, held a ‘town hall’ meeting at Victoria Warehouse, Manchester to celebrate their staff. Over 1,300 ANDis were arriving from around the UK and Benelux region, so the company wanted to make a big splash.

We created a series of eye-catching, OOH (Out of Home) ads around Manchester to build expectations for arriving attendees. Our key objectives were to celebrate ANDis and make them feel like the whole city was gearing up to welcome them.

We ran six digital billboards with brightly coloured creative ads, depicting people ‘working together to close the digital skills gap.’ The precise ad messaging had an overarching mission statement appealing to all ANDis, while also enticing new clients and inspiring future employees.

The placement of the ads was critical. Our goal was to line the routes to the venue. While we placed large billboards at strategic locations - we also needed an alternative way to engage pedestrians.

Over 30 striking adverts were power-washed through stencils into pavements around Manchester, creating a ‘reverse graffiti’ effect. Our two designs included the company’s logo and website URL with messaging welcoming staff to the city. This cost-effective method was also environmentally friendly, disappearing naturally over time.

The combination of strategically located billboards and creative pavement ads around the city delighted the client and contributed to the event’s overall success:

“This outdoor campaign helped push our event to the next level. Torpedo’s creativity and strategic planning really impressed me. By the time everyone arrived at the venue they had already developed a sense of anticipation and pride. Many commented on the bright billboards and graffiti stencils, saying how much they appreciated the company’s efforts to make them feel special, so it certainly met our key objectives and overall expectations.”

Marketing Campaigns Lead, AND Digital.

AWARDS

The Drum Award

MADEIT CREDITS

Annual 2022 ShortlistPutting the Oooooh into OOH ads for AND Digital.OOH Contributor:

Torpedo has been a Contributor since 13th April 2016.

Invite x3

Putting the Oooooh into OOH ads for AND Digital.

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