ABOUT

i4F’s new SPC floor panels are a game-changer in the flooring industry. A product that has such great potential, needed great creative to back it up. With its main USPs being sustainability and lightweight materials, we wanted a recognisable and remarkable visual thread tying the campaign together. The answer – bees. Everyone knows how crucial bees are to the environment and keeping them happy is a good indicator of a thriving ecosystem. We gave our insects a friendly face and set them to work lifting the SPC panels to show how light they are.

i4F Be-Lite® is a new patented technology that enables a significant reduction in the use of core SPC raw materials during the manufacturing process of decorative panels without compromising on performance. Because SPC panels produced using i4F Be-Lite are significantly lighter, it is a lot less expensive to make and transport them. It significantly improves the flooring industry’s carbon footprint while remaining attractive to manufacturers by also delivering cost savings.

The animation we created shows the sustainable journey of i4F’s new SPC panels. Rotating round a beautifully designed Rubik’s cube of a world, we see the panels being manufactured with fewer raw materials, shipped with fewer vehicles, and then installed more easily in the home.