ABOUT

Thrift + want to end fashion waste by making secondhand seamless. By building a platform for consumers to sell and buy in the circular economy, they’re helping redefine the fashion industry.

THE CHALLENGE

Out of the 100 billion items of clothing produced each year, 70% is sent to landfill or burnt. In other words, we’re overproducing and under-using. But second hand had a problem. We still saw secondhand as fusty. Musty. Dusty. A lot of fuzzy photos and confusing sizing. Stroppy sellers and bossy buyers.

Slow fashion? Yes, please. Slow Post Office queues? No thank you.

ALWAYS FLATTER. NEVER TATTER.

Thrift+’s founder Joe, had an idea. Make secondhand smarter. To make it easier to buy and sell pre-owned clothes. To look after every item on its journey from one wardrobe to the next. To turn secondhand into pre-loved. Pack away peer-to-peer.

This identity helps bring Thrift + and preloved into the mainstream, attracting a broader mainstream audience to preloved – from consumers to partnerships. From the vibrant yellow to the bold typography and tone of voice, Thrift+ communicates with confidence and helps overcome some of the key consumer barriers to buying secondhand.

We’re Thrift +. We love pre-loved.