About me

What I really enjoy is plucking a surprising idea from a well written brief that is engaging and/or useful for the consumer, and exactly what the brand needs. I write pithy headlines, compelling copy, entertaining scripts too and develop ideas and campaigns that work cohesively across all channels.

I have solid appreciation of what makes content 'sticky' and shareable - human truths and stories; something fresh and surprising or genuinely useful. I'm also a pretty handy Art Director with a competent eye, and excellent at Photoshop, and can put decks together with Keynote and edits in Premiere.

I work hard and effectively on my own, and I love working in teams, be that with other creatives, planners, account handlers or developers etc. At Publicis London I mentored the new joiner creatives. And I have plenty of experience 'dealing with clients', which always seems a strange expression since most of them are very nice indeed!

I've worked ATL and online at AMV, Mother, BBH, Rainey Kelly/Saint, Glue London and Publicis London amongst others and in my last freelance role at Santo I was the CD. In the process I've made work for cars, supermarkets, FMCG, pharmaceuticals, airlines, beers, whiskys, telecoms and charities.