ABOUT

A playful, socially-driven campaign film for the MACE Community Grant initiative, centred around one deceptively simple question posed to children: “What would you do with €1,000 for your community?”

Fronted by Johnny Sexton, (one of Ireland's most celebrated Rugby players) the film captures the honesty, imagination and unpredictability of kids as they pitch everything from genuinely heartfelt ideas to gloriously ridiculous schemes. The tone balances humour with warmth, using natural performances and candid interactions to create a piece that feels spontaneous, charming and highly shareable for social.