ABOUT

Concept
To use the stylings of fast-paced, no-frills documentary to stand out from the usual 'burger-otica' posted by casual dining chains on social channels with a series of behind-the-scenes videos that bring to life Honest Burgers' unique approach to food and business.

Execution
We created 30 short, people-focused documentary-style films - from 10-15 second bites for use in feed on Twitter and Instagram to longer 90 second story edits for use on Google Ads, YouTube, Facebook and LinkedIn - all themed around Meat and Potatoes.