Bank of England
London
ABOUT
There is no paved way to design a brand for a central bank.
An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach.
Those four key principles have been the drivers of the entire design process.
MADEIT CREDITS
-
Bank of EnglandClient
-
Matteo RuisiCreative Director -
Lee FunnellPhotographer -
MonotypeTypography design
Annual 2022 ShortlistA system designed to reach everyoneBranding
Project featured: on 4th July 2022
Contributor:
Invite
x3
Bank of England has been a Contributor since 25th November 2015.