About me
As a conceptual and award-winning copywriter and Creative Director I have worked on traditional advertising, marketing and integrated lead generation campaigns that deliver massive returns on investment. In one instance, Land Rover realised a 700% ROI in a single Range Rover direct marketing campaign.
Pitches won include MTN mobile operator, ABSA Bank, Volvo and Land Rover. In 27 years working as a copywriter I have worked on leading technologies accounts Dell EMC, Microsoft, Symantec and IBM, financial accounts American Express, ABSA Bank, Visa and Mastercard, FMCG brands Coca-Cola, Dulux, LG, and Samsung, automotive brands Jaguar, Land Rover and Volvo.
As Copy Creative Group Head I led creative teams and served as brand custodian for Volvo, Dell EMC and Mercedes-Benz. I am also skilled at using the CRM application, Salesforce.
Skills
blogger, client liaison, Content Management, content strategy, Copywriting, google adwords, Integrated Lead Generation, Marcomms, Public Relations, SEO, Social Media, stakeholder liaison
Sector Experience
Accounting & Finance, Advertising, Automotive, Banking, FMCG, Marketing, Technologies
Clients
Echo Awards, Loeries, London International, Raptor, Sunday Times Marketing Excellence