ABOUT

Japan’s top-level volleyball league needed to inspire youthful players, energize audiences, and raise its game around the world. But its image was uninteresting and conservative. We redefined the V in V.LEAGUE to evoke vividness, vision, and victory, created a slogan t hat distilled these attributes into a rallying cry, and reflected the V.LEAGUE spirit in a bold, confident new look. We linked V.LEAGUE with the fearless passion of its country, and reinvented volleyball as a must-see sport in Japan.

WE NEVER DROP THE BALL: We energized Japanese volleyball V.LEAGUE by linking it with fearless passion.