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This ‘Sharing the spirit of Christmas’ campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community.
A key component of the campaign is the ‘Sharing the spirit of Christmas’ TVC, centered around a carrot farming couple who get a surprise visit from Santa and his reindeer. In the spirit of sharing, the couple offer Santa’s reindeer their growing carrots before they head back into the Christmas night. As Santa’s sleigh pulls away, magic dust is sprinkled into the field, generously replenishing the carrots below.