ABOUT
Four tribes, living worlds apart, bound by the same instinct and way of life: to run.
From the mountains of Mexico to the plains of Southern Africa, this film takes us on a journey through time and across continents to explore how running has shaped—and continues to shape—their lives. But beyond their stories, it’s an invitation to reflect on our own need for movement, and the primal drive that keeps us moving forward.
AI played a central role in every stage of our film, transforming a small creative spark into a visually rich and emotionally resonant short.
ChatGPT helped shape the story arc, structure the voice-over, and refine the tone across languages. Tools like Midjourney brought to life dreamlike scenes and symbolic portraits that would have been impossible to film. Runway Gen-2, Pika, and Luma Dream Machine animated those images with cinematic motion, while Topaz Labs elevated the visual quality.
ElevenLabs supported voice synthesis and lipsync testing, helping us prototype before final recordings.
In short, AI gave us creative freedom and production power far beyond our means — letting a small team with no filming crew craft a poetic and polished film that wouldn’t have been possible otherwise!
MADEIT CREDITS
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Abraham MercadoProducer, images generator -

Guillermo CastellnosStoryboard, images and video generation -

Julien MarsouinCopywriter
