About me
"Good design is good for everyone."
This philosophy drives every strategy I build and system I design. As an Art Director & Creative Strategist, I partner with high-growth B2B and B2C brands to transform business outcomes through strategic visual identity, communications design, web design, and digital experience creation.
As a CDP(TM) Certified Communications Design Professional, I ground my work in inclusive design, customer advocacy, and Design Thinking. Whether serving as a lead creative partner for brands or an executive creative extension for partner agencies, I bridge the gap between creative excellence and measurable business growth.
Core Expertise & Hard Skills:
- Brand Strategy & Visual Identity Systems: Brand Positioning, Visual Architecture, Design Systems, Style
Guides, Rebranding
- Web Design & UI/UX: User Experience Design (UX), User Interface Design (UI), Responsive Web Design, Digital Product Strategy, Wireframing & Prototyping
- Art Direction & Visual Communications: Campaign Strategy, Creative Direction, Digital Experiences, Inclusive & Accessible Design
Selected Impact & Community Leadership:
- Board Member, DesCan BC (Design Professionals of Canada)
- Former National VP of Membership, DesCan
- CDP(TM) Certified (Communications Design Professional)
Let's Create Together
If you need a strategic partner to build high-converting digital experiences, overhaul your brand identity, or elevate your internal design communications, let's connect
Skills:
Digital design
Graphic design
Responsive web design
Digital design methodologies
Project management
UI design
Wire-framing
Customer journey mapping
logo and Identity systems
Print creative
HTML/CSS
Software:
Photoshop CC
Illustrator CC
Indesign CC
Acrobat CC
Sketch
Google Docs
Slack
Redbooth
Keynote
Visual Studio Code
My Personal Interests:
Art History
Typography
Hand lettering
Industrial design
Photography
Architecture
Travel
Skills
Brand / Logo Design, Brand Stategy, Experience Design, Graphic Design, Usability, UX/UI, Web Design
Sector Experience
Forestry & Paper, Healthcare, Hospitality, Mining, Oil & Gas, Technology