. . .

About me

"Good design is good for everyone."

This philosophy drives every strategy I build and system I design. As an Art Director & Creative Strategist, I partner with high-growth B2B and B2C brands to transform business outcomes through strategic visual identity, communications design, web design, and digital experience creation.

As a CDP(TM) Certified Communications Design Professional, I ground my work in inclusive design, customer advocacy, and Design Thinking. Whether serving as a lead creative partner for brands or an executive creative extension for partner agencies, I bridge the gap between creative excellence and measurable business growth.

Core Expertise & Hard Skills:
- Brand Strategy & Visual Identity Systems: Brand Positioning, Visual Architecture, Design Systems, Style
Guides, Rebranding
- Web Design & UI/UX: User Experience Design (UX), User Interface Design (UI), Responsive Web Design, Digital Product Strategy, Wireframing & Prototyping
- Art Direction & Visual Communications: Campaign Strategy, Creative Direction, Digital Experiences, Inclusive & Accessible Design

Selected Impact & Community Leadership:
- Board Member, DesCan BC (Design Professionals of Canada)
- Former National VP of Membership, DesCan
- CDP(TM) Certified (Communications Design Professional)

Let's Create Together
If you need a strategic partner to build high-converting digital experiences, overhaul your brand identity, or elevate your internal design communications, let's connect

Skills:
Digital design
Graphic design
Responsive web design
Digital design methodologies
Project management
UI design
Wire-framing
Customer journey mapping
logo and Identity systems
Print creative
HTML/CSS

Software:
Photoshop CC
Illustrator CC
Indesign CC
Acrobat CC
Sketch
Google Docs
Slack
Redbooth
Keynote
Visual Studio Code

My Personal Interests:
Art History
Typography
Hand lettering
Industrial design
Photography
Architecture
Travel

Details

AvailabilityLooking for work

ContractPerm, Freelance

LocationVancouver, Canada

Skill LevelSenior

LanguagesEnglish

Tagged Job TitlesArt Director, Graphic Designer, Digital Designer

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Brand Stategy, Experience Design, Graphic Design, Usability, UX/UI, Web Design

Sector Experience

Forestry & Paper, Healthcare, Hospitality, Mining, Oil & Gas, Technology

Trade Associations

Design Professionals of Canada DesCan

CV / Resume

Craig's CV/Resume

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Followers6

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Creativepool member since 23 August 2017

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Craig's Followers

Carlos Guerra

Chief Creative Office - Creative Director, Jelly digital

Chile

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Sarah Wang

I need a graphic designer, Bosley

Canada

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Alfredo Nardelli

Web Designer, Greenlifepuglialab

Switzerland

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Gg Ggg

Motion Graphics Designer, gaizi

China

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Alexander Morrell

Artist

United Kingdom

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Riccardo Denci

Digital Art Director, freelance

Italy

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Craig's Followers

Carlos Guerra

Sarah Wang

Alfredo Nardelli

Gg Ggg

Alexander Morrell

Riccardo Denci