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Following Braan Creative's rebrand of the Aaron Lewis Foundation, the ALF10s became the only recognised sub-brand within the new architecture.

Having raised over £75,000 in ten years, with an average attendance of over 2000 spectators every year, and attracting teams from across the UK and Europe, the ALF10s tournament is a staple fixture in the South-East sporting calendar.

Following the rebrand of the Aaron Lewis Foundation, the identity of the tournament was brought in line with that of the master brand, with it’s own distinct interpretation of the master assets and tone of voice.

With a more structured approach to marketing, sponsorship & fundraising, the tournament experienced it’s most successful year with a record amount of monies raised, and an increase of 10% following on social media channels. Engagement with social posts increased by 50% on the previous year, providing title sponsors with an increased audience of 800% on the official charity following.