ABOUT

It was going to take something memorable to catch the attention of students at the start of their new academic year. With crash landings, a fake news video piece and giant pop up graphics we couldn’t fail to catch the attention of the students. Appealing to their sense of fun, attachment to social media and eagerness to share stories, we created an unmissable stunt and generated a real buzz around campuses to raise awareness of our Client’s yLink Discount Travel Card. Supported by outdoor and radio the students contributed to spreading the news through their social media and fresher’s grapevine.