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A stunning animation created with the ‘Rolex Cosmograph Daytona’ model that we modelled purely in CGI from a supplied physical watch. Given full creative license with the lighting and direction of the animation we were able to showcase this classic watch design to it’s fullest. As a true measure of the faculties of CGI to capture photoreal detail, a sense of iconoclastic craft, and classic beauty, this animation for the Rolex Cosmograph Daytona remains as one of our favourites to have creatively authored.

MADEIT CREDITS

Annual 2017 ShortlistRolex Daytona Platinum - CGI Motion3D

Rolex Daytona Platinum - CGI Motion

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