Comments
Abbie Walsh July 4th, 2022, around noon
I would love to see more evidence and data to underpin the entry. What is the vision, what are they trying to achieve and how are they measuring this. It's a really important topic as go into the energy transition, and Castrol can have a big influenceDaisy Benn July 5th, 2022, in the morning
Hi Abbie,The vision is for Castrol ON to become the brand that vehicle manufacturers and OEMs partner with to drive forward EV adoption, and Castrol will be measuring their success in this field through the number of and the scale of partnerships that they forge. We have also worked with Castrol to commission a series of reports based on interviews with 10,000 consumers and 100 automotive executives across major markets to understand the key tipping points, roadblocks and accelerators in widespread EV adoption and these insights have shaped how Castrol ON work with the automotive industry to overcome consumer concerns and apathy towards EVs