Catherine Morgan
Director of Ocean Labs
ABOUT
The world’s first real live feed asked people to show their support for free range farming and better animal welfare standards by linking them live to the free range pig farm via Ocean’s Eat Street billboard.
Shoppers are invited to feed the pigs by logging into the Wi-Fi and donating £1, which then connects them to an online broadcast and an accelerometer triggers the feeding machine that scatters apples for the pigs in real time.
AWARDS
Cannes Lions - Shortlist
MADEIT CREDITS
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Compassion in World FarmingClient
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elvis -
Catherine MorganHead of Creative Solutions
Influencer:
Annual 2017 JudgeOOH
Project featured: on 3rd November 2016
Pro member:
Contributor:
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Catherine Morgan was recognised as an Industry Influencer on 7th February 2017
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Catherine Morgan has been a Contributor since 7th February 2017.