Catherine Morgan Director of Ocean Labs

ABOUT

The world’s first real live feed asked people to show their support for free range farming and better animal welfare standards by linking them live to the free range pig farm via Ocean’s Eat Street billboard.
Shoppers are invited to feed the pigs by logging into the Wi-Fi and donating £1, which then connects them to an online broadcast and an accelerometer triggers the feeding machine that scatters apples for the pigs in real time.

AWARDS

Cannes Lions - Shortlist

MADEIT CREDITS

  • Compassion in World FarmingClient
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