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The World's First Visually Powered DOOH Campaign
In a world first for digital out of home, Ocean, Women’s Aid and WCRS created an interactive campaign which shows how we can all make tangible changes in the fight against domestic violence. Consumers were encouraged to not to turn a blind eye to domestic violence by "Look at me". If you can see it, that is the first step to reaching out to help someone change their lives.
The collaboration is a world first because this is the first time the attention of people looking at the digital screens triggers an immediate change in the creative.