Eduardo Basque ASSOCIATE CREATIVE DIRECTOR

ABOUT

Scenario
HIV is the human immunodeficiency virus that causes AIDS attacking the immune system. Although still very dangerous, the treatment has evolved a lot in the last decades and today, those who live with HIV can have a normal life.
But despite the amount of information, several myths are still believed to be true and a lot of people, out of fear, do not take the test.
Idea
A short film that uses a TV series language, following Gabriel, a young man who has two news on the same day: he passed the entrance exam but also exposed himself to a risky situation. Unlike other films that talk about the theme, here we will have a difference: the viewer can put himself in the character's place and decide for him, take or not take the HIV test. The film follows the campaign's concept: HIV positive. Life can also be.

MADEIT CREDITS

  • GSKClient
Project featured: on 4th May 2021

GSK - Choices

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