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Introducing the ‘Out of Here Out of Home’.

To celebrate CommBank’s new Travel Booking feature, we flew Johnny G of John’s Famous (NY’s most iconic hot dog vendor of 40+ years) to Melbourne to serve his signature dogs and 'pushcart sauce' inside a billboard - bringing the world closer to Aussies than ever.

It all began with this video from Chris (hot-dog-vlog royalty) announcing Johnny G was leaving Times Square after 40 years.

Then, we announced a three-day, immersive out of home in Melbourne’s CBD, giving thousands of Australians a real taste of NYC, without leaving the country.

Annual 2025 ShortlistOut of Here OOHExperiential Project featured: on 25th April 2025 Contributor:

M&C Saatchi Australia has been a Contributor since 25th November 2015.

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Out of Here OOH

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