ABOUT

To celebrate GOLD's 30th Anniversary the public were asked to vote for their favourite sitcom moments. The top three were then re-created with children to demonstrate that 'Some Jokes Never Get Old'.

A combination of meticulously recreated sets & costumes alongside original locations & props were used in the production of the film. The look of the original scenes was also achieved by aping the aspect ratio & film stock of the eras.

The result of the advertising was a significant rise in audience numbers & awareness of the channel. The film was also picked up & shared by news outlets alongside the results of the public poll.

Credits:
Creative Director: Scott Russell
Head of Production: Mary-Claire Seiler
Director: Tom Williams
DOP: Richard Bell
Post Production: Picture Shop
Designers: Rachel Shearman and Jade Fitzgerald