ABOUT

EVERY GENERATION BUYS CLIO
A car that touches a larger scope of audiences and the youngest ones (Gen Z, millennials, Gen X). Everyone of them with different ways to experience life.

Insight: Nowadays, when you live a hyperactive life, you have less time for yourself.
Brief: Life vs drive.

Client: Renault Groupe
Agency: Publicis
Chief Creative Officer: Eduardo Marques
Creative Director: Juliana Paracencio
Art Director: Alan Vera Salinas, Albert Botelho
Copywriter: Tomás Cárdenas, Isabel Villaroel
Production: Prodigious