Alan Vera Salinas Creative Art Director

ABOUT

EVERY GENERATION BUYS CLIO
A car that touches a larger scope of audiences and the youngest ones (Gen Z, millennials, Gen X). Everyone of them with different ways to experience life.

Insight: Nowadays, when you live a hyperactive life, you have less time for yourself.
Brief: Life vs drive.

Client: Renault Groupe
Agency: Publicis
Chief Creative Officer: Eduardo Marques
Creative Director: Juliana Paracencio
Art Director: Alan Vera Salinas, Albert Botelho
Copywriter: Tomás Cárdenas, Isabel Villaroel
Production: Prodigious

MADEIT CREDITS

  • RenaultClient
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