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This fashion-themed film chronicles a journey of “lost and found”. It follows a dancer and several models in a P&G factory, wearing accessories made from recycled plastic. As the shots change, the actors dance to the beat. The close-ups, motion, and collision of colors create an almost magical symphony of dance, music, color, and artistic direction.

The accessories worn by the dancers and models are manufactured from discarded plastic bottles recycled by residents of the village of Fuliang. In the P&G factory, the waste plastics were shredded and sorted. The P&G team worked together with the workers, who were usually accustomed to assembly line operations. Using more than 3,000 knives of manual cutting and over 10,000 hours of ingenuity, they achieved the transformation of waste plastic into works of art.

Duanmu Kris, Director, said: “The project is designed to upcycle waste plastics into unique artworks, so that discarded plastics can be recycled in a more valuable way, giving recycled plastics an artistic and life-affirming rebirth.”

“In the fast-moving consumer goods industry, everything that does not immediately provide results or benefits is often referred to as “useless”. “But more often, things like ‘beauty,’ which are commonly considered useless, are more likely to withstand the precipitation of time and continually export vitality to the outside world like living beings.”

Annual 2023 ShortlistResponsible BeautyAdvertising: TV Annual 2023 ShortlistResponsible BeautyProduction Project featured: on 1st May 2023 Contributor:

Sweetshop has been a Contributor since 31st July 2018.

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