ABOUT

Barcelona vs Real Madrid is not just the fiercest rivalry in Spanish soccer, but when these two teams meet, soccer history is written with their feet. To celebrate El Clásico, we created a unique 360 Facebook experience which generated incredible engagement rates, surpassing all previous interactions on standard formats by more than 300%. The Facebook post consisted of different 4 "universes" in which the user could navigate the biggest rivalry moments, historical top scorers, worst defeats, and players who received standing ovations from rival fans. The experience was available for mobile and desktop devices and promoted on Instagram and Twitter.