Andre Felix
Global Creative Director
ABOUT
Barcelona vs Real Madrid is not just the fiercest rivalry in Spanish soccer, but when these two teams meet, soccer history is written with their feet. To celebrate El Clásico, we created a unique 360 Facebook experience which generated incredible engagement rates, surpassing all previous interactions on standard formats by more than 300%. The Facebook post consisted of different 4 "universes" in which the user could navigate the biggest rivalry moments, historical top scorers, worst defeats, and players who received standing ovations from rival fans. The experience was available for mobile and desktop devices and promoted on Instagram and Twitter.
Back to El Clasico 360 project
Gautam J
Animator
India
Heather Deacon
Creative Solutions Connector
United Kingdom
Jose Perera Occhi
Marketing Manager, ADLPerformance
Spain