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IKEA – The Best Toy Ever

The best toy ever has infinite outfits.
Is waterproof. Bendable. Sings.
Does not require batteries.
And what’s even more amazing –
The best toy ever isn’t even a toy at all.

For IKEA’s Christmas film, we hear from kids around Australia about their favorite toy. However, their response may not be what you expect to hear.

At a time when other brands are busy telling you what to buy this and give that, IKEA brings you a simple and refreshingly honest reminder about the joy of play.

MADEIT CREDITS

Annual 2016 ShortlistBest Toy EverAdvertising: TV

Best Toy Ever

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