ABOUT

Bingle is an online car insurance company offering no-frills comprehensive plans. Our task: elevate them from relative unknown into the consideration group. Based on the honest admission that nobody actually likes dealing with insurance (especially amongst our youthful target), we focussed on Bingle's simplified processes, like 2-minute quotes, which allow you to get your insurance and get on with your life. In these TVCs, we demonstrate how simple it is for someone to get insured while doing something quite complicated in its own right, proving that Bingle is “as simple as it sounds.”

Results
- From w/c 6th November 2015 (the week following launch), sales were up 95% on this time last year. This is the highest recorded. Prior to Horses campaign going live on 18th October, the sales were up 26% on this time last year.
- The ad has been viewed over 1million times on Facebook.
- Earned media: The ad has featured on Gruen Transfer and Have You Been Paying Attention. 
- Daryl Braithwaite's song went from not even being in the top 100, to being #11 on the Aria Charts and #45 on iTunes charts. It's the first time he's been in the charts for 25 years.