The District Cambridge

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The identity shown was pitched as an evolution of the existing identity which was widely heralded as a much better expression of Britten Sinfonia, their ideology and work than the previous manifestation which drew upon stereotypes of classical music. This evolution maintained, but stripped back the shapes relying on interacting line work, articulating the energy of their work and the way it intersects different genres of music. Additionally this iteration felt deliberately more mature, adding a feeling of formality that befits the point at which the orchestra is on their journey, yet very much feeling related to the existing. Sadly due to the changing landscape that Covid-19 brought, a much needed reflection on strategy meant that this evolution was put on hold, indefinitely.

Annual 2022 ShortlistBritten Sinfonia (The Cutting Room Floor)The Cutting Room Floor Contributor:

The District has been a Contributor since 25th November 2015.

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Britten Sinfonia (The Cutting Room Floor)

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