ABOUT

For the 2022 World Cup, we designed a conceptual retail environment for adidas — transforming the brand’s London flagship into a playful suburban house — a place for the whole football family to belong.

A kitsch 70s aesthetic unified our execution — a unique visual language that was carried across satellite installations in Carnaby, White City and Stratford. Conceptual thinking — driven by ideas and storytelling.

"Amazing job by the team. My favourite ever... Commercial theatre".
Chris Walsh — Vice President UK adidas