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On World Mosquito Day we rallied digital youth to fight back against one of the world's most deadly diseases. Around the world people helped Draw The Line Against Malaria by sharing their stories and messages using the Muundo Face Filter. By applying the filter, people around the world are joining this story, an art piece, and a movement that is fighting back against Malaria.

We worked with Malaria No More UK and our partner Facebook to launch Zero Malaria’s new AR Instagram filter to mark World Mosquito Day on 20th August 2021. The filter brings to life the striking visual language of “The Muundo”, created as part of the global Draw The Line Against Malaria campaign.

The Muundo is a fresh new universal visual language made up of lines, symbols and patterns, the ‘Muundo’ created by acclaimed Nigerian artist, activist, and human rights lawyer, Láolú Sebanjo. With the launch of the filter, Instagram users can join the fight against malaria by having Muundo artwork virtually painted on their face, adding their stories and inviting friends to draw their own line against the deadly disease.

A pan-African advertising campaign was launched with Facebook to push the Muundo filter to people in Kenya, Nigeria Tanzania, Rwanda, South Africa, the DRC, Ghana, Zambia and Uganda.