ABOUT

Inclusia Creative is a made-up recruitment service for the creative industry, connecting candidates with inclusive employers and providing training to employers on common disabilities. Inclusia needed a vibrant visual identity to communicate their mission – which is to make opportunities in the creative industry more accessible to a wider variety of different people.

After researching competitors like Flexa, Glassdoor, and Otta, as well as the target audience, which includes parents, carers, and people with disabilities, Inclusia’s unique focus emerged: a genuine passion for celebrating individuality at work.

From there, I was then able to develop a vibrant, diverse visual identity, which uses a palette of blue, yellow, pink, and green – all being opposite ends of the colour wheel, symbolising different working styles. The logo then also composed of different shapes, each representing a unique personality, while the typefaces and illustration style have been carefully selected to show expression, maintaining the 'human touch' to the working world.